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Ticketmaster to Enhance Ticketing System with Blockchain in New Partnership

Global ticketing giant Ticketmaster has acquired blockchain-focused live events firm Upgraded, according to an Oct. 18 press release.Ticketmaster, a division of the world’s largest live-entertainment business Live Nation, plans to use blockchain technology through the partnership as a way to provide more transparency and better control ticket distribution.Additionally, the company hopes it will protect clients […]
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